• ROLES: Planning, sketching, wireframing, designed: logo, site design, graphics, responsive layout. Worked with devs to implement
  • TYPEFACES: Open Sans, Raleway

SmartADV, a fast-paced, start-up and subsidiary of Intelligent Holdings, Inc., features an affiliate network which offers a variety of services including: advertising, lead generation, creative services, and publishing.

My Role

Being a start-up, SmartADV had a great business idea but didn’t have any concept of how they should appear. So the first order of business was to develop an identity that was impactful, modern, and clean.

The main requirement for the SmartADV website was that it was going to start out simple but needed to leave room for growth. Features such as client logins and user accounts were planned to be added at a later date.

After receiving the specifications, I developed a site diagram, rough sketches, then moved to wireframes. After the wireframes were finalized I worked closely with our wizard of a developer to produce a site that more than met the required needs. I’m happy to say that we received many unsolicited compliments from current clients.

The list of services I provided for SmartADV included: logo design, website design, identity materials, web ads, and trade show materials including booth design.